Conceived from the Heart of Real Estate Professionals
Claudia Serna - Broker's LLC Founder & CEO
In the competitive world of real estate, finding a brokerage that truly supports and empowers its agents can be a game-changer. At Broker’s LLC, we believe in transforming real estate careers by providing a unique and innovative platform that helps agents achieve their goals.
Established in 2004, Broker’s LLC has quickly gained a reputation for being a forward-thinking and agent-centric brokerage. Our founder, Claudia Serna, recognized the need for a brokerage that goes beyond the traditional model of simply providing a desk and administrative support. Claudia Serna envisioned a brokerage that would serve as a true partner to agents, offering comprehensive resources, cutting-edge technology, and unparalleled support to help them thrive in the industry. Our firm was one of the first to establish the 100 percent commission program; many followed. We offer Exclusive Commissions Programs to better meet the needs and goals of each individual Agent.
With a foundation built on trust, transparency, and collaboration, Broker’s LLC has created an environment where agents can flourish and achieve their full potential. Our team consists of top industry professionals who are passionate about real estate and dedicated to fostering a culture of growth, success, and continuous learning.
One of the key differentiators of our brokerage is our commitment to embracing new technology and staying ahead of the curve. We understand that the real estate landscape is constantly evolving, and we strive to equip our agents with the tools they need to stay competitive in the digital age. From advanced CRM systems and virtual home staging solutions to targeted online marketing strategies, we provide our agents with the resources necessary to succeed in today's tech-driven market.
At Broker’s LLC, we believe that the success of our agents is directly tied to the success of our brokerage. That's why we have implemented a unique commission structure that rewards our agents for their hard work and dedication. We believe in fostering a collaborative and supportive environment where agents can share their expertise, learn from one another, and celebrate their achievements together.
Get the headlines about our company enhancing the experience for professional agents like you.
Jan 10, 2022
Claudia Serna loves being a broker. She founded one of the first real estate agencies to establish a 100 percent commission program in 2004, which allows agents to be fully independent...
Latinos in the US will have access to housing
December 9, 2021
At Club de Prensa Miami from NTN24 Network, we talked with Claudia Serna, founder and CEO of BROKER'S LLC, about access to housing for Latinos in the US.
Recognition as one of the Fastest Growing Companies
We are a Great Place to Work-Certified Company
May 8, 2019
It's official! We're proud to be named a Great Place to Work-Certified company @GPTW_US #GPTWCertified. The Great Place to Work Institute recognizes leading organizations. We are excited and proud to share our certification.
The Women Effect
February 16, 2019
Claudia Serna held our first WE (Women Effect/ The Power of Proximity Meeting). An initiative to have a roundtable with few of the many amazing real estate women power houses.
Special Guest Claudia Serna Realty Talk with Tarek
Recognition to Claudia Serna as a Successful Woman
Through proprietary criteria, formulas, and other valuable considerations, Claudia Serna of Broker's LLC has been distinguished by Broker★Agent™ Advisor as one of the best in business based on achievement, potential, leadership, ethics, community value, experience, capability, and trust for their service during the calendar year of 2018.
“Claudia Serna exemplifies the type of professional we designed this award for,” says Chad Golladay, Executive Publisher of Broker★Agent™ Advisor.
“A true credit to their company, profession, and community both inside and outside of their real estate practice; one with whom the honor is truly ours in being able to share this award.”
Our mission is to provide exceptional service to our clients while helping them achieve their dreams of homeownership. We strive to be the most trusted real estate brokerage in the industry by providing personalized service, expert advice, and a commitment to excellence.
We are passionate about real estate, and our commitment to excellence and integrity sets us apart. With an unwavering focus on our clients' needs and aspirations, we strive to be the go-to brokerage for all real estate needs, providing unparalleled service and delivering exceptional results.
We strive to be at the forefront of innovation in the real estate industry, embracing emerging technologies and trends to enhance the home buying and selling experience. Our goal is to anticipate and adapt to the evolving needs of our clients, ensuring that we remain at the cutting edge of the market. To bring our vision to life, we are committed to fostering a culture of collaboration, continuous learning, and growth within our team. We believe that by empowering our agents and staff, we can collectively achieve remarkable results and make a lasting impact in the communities we serve.
Communicating our mission and vision: Sharing our purpose with the world
At Broker’s LLC, we believe that a strong mission and vision statement are vital in guiding our actions and defining our purpose as a real estate brokerage. We are passionate about helping our clients achieve their dreams of finding their perfect home or making sound investment decisions.
Our mission is to provide exceptional service, unparalleled expertise, and personalized attention to each and every client we serve. We strive to establish long-term relationships based on trust, integrity, and mutual respect. Our ultimate goal is to exceed expectations and create a positive and memorable experience for everyone we work with.
The principles that guide our work
Integrity is at the core of everything we do. We are committed to conducting our business with the highest ethical standards, ensuring transparency, and building trust with our clients and partners. Our mission is to create a real estate experience that is built on honesty, reliability, and professionalism.
The Foundation of Our Vibrant Company Culture
We firmly believe that when we work together as a cohesive unit, we can achieve extraordinary results. Our team members are encouraged to share their ideas, opinions, and expertise, creating a collaborative atmosphere where everyone's input is valued. Another vital aspect of our company culture is a commitment to continuous learning and personal growth. We understand that in order to stay ahead in the ever-evolving real estate industry, it is essential for our agents to continuously update their knowledge and skills. That's why we provide regular training sessions, workshops, and access to industry resources, ensuring that our team members are equipped with the latest tools and information to excel in their roles.
Overall, our vibrant company culture is the backbone of our success as a real estate agency. It drives our team members to go above and beyond for our clients, fosters a sense of belonging and pride, and creates an environment where everyone feels inspired to reach their full potential.
At our brokerage, we understand that a collaborative and supportive work environment is key to helping real estate agents achieve their goals. We believe in the power of teamwork and collaboration, and we foster an atmosphere where agents can learn from one another, share their experiences, and support each other's success. A collaborative and supportive work environment is at the heart of our brokerage. We believe that by fostering teamwork, providing ongoing support and training, and creating a sense of community, we can help our agents achieve their goals and transform their real estate careers.